Group Brand/ Product Manager - Remuneration Report

All our Remuneration Reports are three pages in length and provide a brief position description covering the job purpose, main accountabilities and matching indicators. This is accompanied by remuneration information and common benefits displayed in a tablulated and graphical format. We also provide a guidline of how to interpret the Report and where an individual employee should be positioned. 

Group Brand/ Product Manager                                                          

Reports to:

General Manager Marketing & Sales or in a small company the Chief Executive

Primary Objectives:

Direct the planning, promotion and advertising of group products and devise market strategies and sales tactics to achieve improved brand recognition, revenue and profit objectives.

Main Accountabilities:

• Generate and evaluate new product ideas and suggestions, investigate market opportunities and estimate their effect on markets for present products.
• Prepare annual and longer term marketing plans, for product growth and improved market share.
• Select and direct product management and marketing personnel and assign them to projects and product development work.
• Recommend patent actions to protect the brand image and intellectual property of the company.
• Liaise with other senior market executives to ensure product and brand advertising is integrated and effective.

Matching Indicators:

Relevant qualification and more than ten years experience in marketing.